About A.S.B.
Crafts Connections
My creative journey began as a fashion designer, working with brands like Guess Jeans, Yi Zhou Studios, AAG, and HauteLook, where I developed skills in product development, and styling. My military experience instilled mental discipline and a rigorous work ethic, shaping my approach to problem-solving and challenges. Currently, I am expanding my expertise in Visual Communication and UX/UI design, utilizing methods like information architecture, wireframing, customer research, and rapid prototyping. I craft meaningful digital and tangible products with a focus on storytelling, systems thinking, and empathy. In my free time, I enjoy spending time with my family and drawing inspiration from design philosophy, music, and my favorite anime Akira.
"Good design is unobtrusive"
-Dieter Rams
My Values
Empathy
I listen deeply to understand and solve thoughtfully.
Innovation
I embrace new technologies to stay ahead of the curve.
Purpose
I design experiences that inspire and empower people.
Creativity
I blend analytical thinking with creative vision to craft solutions.
Authenticity
I value genuine connections and honest communication.
Discipline
I bring structure and focus to every design challenge.
Additional Projects
Design | Concepts
Sl Extended Tunic
ALEKSANDR
CAPSULE COLLECTION I DESIGNED
Sl Extended Tunic
ALEKSANDR
CAPSULE COLLECTION I DESIGNED
Sl Tunic & Fig.5 Pant
ALEKSANDR
CAPSULE COLLECTION I DESIGNED
Absence of Content Hoody
GRAPHIC DESIGN
VECTOR
Caution High Freq. Hoody
GRAPHIC DESIGN
VECTOR
Vivid Dreams T- Shirt
GRAPHIC DESIGN
VECTOR
Education
I'm dedicated to design and innovation that reflects a robust educational journey, securing a Bachelor of Arts in Fashion Design from IADT, an Associate of Arts in Apparel Industry Management from FIDM, and certificates in User Experience Design from General Assembly and the School of Visual Design. Recently I've expanded my expertise into emerging technologies, earning certificates in Artificial Intelligence and Machine Learning from MIT x Pro and Graphic Design
from Shillington.